About us

At SHIMA COSMETICS, beauty is more than something you wear — it’s a story carried in your spirit.

“Shimá” means my mother in Navajo. This entire brand is my love letter to her — a woman who left this world too soon, but whose teachings live inside me. She taught me to honor where I come from, to walk with strength, and to carry our culture proudly wherever I go.

Every product I create is a piece of that story:

Four Worlds Lip Gloss — the journey of creation, told through colors and shine.

Weaving Dyes Palette — inspired by the plants, insects, and trade dyes that gave life to Navajo rugs.

Pow Wow Palette — my memories of traveling with my mother from arena to arena, wrapped in shawls and the drumbeat of Mother Earth’s heart.

Navajo Gods Palette (Holy Deities Collection) — shades honoring the sacred spirits and deities that guide and protect us.

Eyelashes — woven lines that mirror the broken and healed threads in my own family story.

During this journey of my brand, I’m going to share the heartfelt memories of my family, my culture, and my life. But be warned: as this journey unfolds, I will also show the dark side. I will break the generational curse — the Navajo way of keeping quiet, of staying unseen, of protecting ourselves from the creatures that lurk in the darkest times.

These shadows shaped my story. They carved the path I walk. And in that path are the women, men, and third-spirit people whose truths are often untold — stories that can be heartbreaking, yet are necessary.

Like the movement of many tribes reclaiming their truths, I will forgive — but I will not let you forget. Because if we forget, history is bound to repeat itself.

And I want you to break the normal standards of European beauty. I see many rising stars from our communities — on magazine covers, billboards, and movie screens. All I have to say is: let them hear you, let them see you. We have not been erased — we’ve just been waiting for our time. I can’t wait to see my people, from all tribes, rise to the occasion.

These aren’t just products. They are my first weaves — imperfect, but filled with love, fire, and truth.

This isn’t just a brand.
It’s my story.
It’s my heart.
It’s for her.
It’s for us.

With love,
your rez girl